Thursday, 17 February 2011

Tips to Optimize Images

1. Use a unique, attractive image which can earn natural links from other websites. Just copying an image from another website and optimizing it properly may not help you all that much.
2. Put relevant keywords in the file name of the image.
3. Describe your image via the ALT tag, including relevant keywords. It i best to describe the image with some text around the keyword, to make it look more natural.
4. Create some text surrounding the image which is relevant and contains keywords relevant to the image.
5. Optimize the page containing the image. I f your page is well optimized for the targeted keyword, then your image has a better chance of appearing in the search results. For best results, make sure that the targeted keyword appears in the page title tag.
6. Try to acquire quality links, with correct anchor text, both to the image and to the page itself.
7. Don’t make your image too large or too small
8. Use a PNG, JPEG or GIF format.
9. Make sure that your URL is not in any way suggestive of "adult" themes. E.g. if you want your image to be optimized for Women's Gifts and you have just the keyword women in the URL, this may give Google that the idea that your website is somehow related to porn, which may cause it to be filtered it and from the safe search results. You can read more about this issue here.
10. Create an image sitemap and follow all other guidelines and best practices provided by Google for image optimization. Last but not least, share your image on various social media platforms such as Twitter and Flickr, to give them more visibility in Google's eyes.

Thursday, 10 February 2011

Ten Controversial Search Engine Optimization Techniques

1. Duplicate Pages

In general, search engines ignore duplicate pages. In extreme cases, they may ban a site.

2. Invisible Text

Search engines consider the use of text that is the same color as the background color as spam. So stay clear of using invisible text.

3. Keywords In Comment Tags

Hardly any, if any, of the major search engines index comment tags, so don't waste time adding them for optimization purposes.

4. Keywords In Hidden Value Tags

Keywords in hidden value tags are considered spam by all of the major search engines, so don't waste time with this practice.

5. Keywords In Style Tags

Very few search engines index the content of Link Farms And Link Exchange Programs

Search engines consider link farms and link exchange programs as spam, as they have only one purpose - to artificially inflate a site's link popularity, by exchanging links with other participants.

Do not confuse link farms and link exchange programs with reciprocal linking. Reciprocal linking is the exchange of links with individual sites, and certainly an accepted technique for improving your site's link popularity.

7. Links Only Pages

I recommend adding text descriptions to link pages and site maps. Some search engines have been known to kick out links only pages.

8. Meta Refresh Tags

In general, meta refresh tags set for under 30 seconds are considered as spam by search engines. As such, most search engine optimizers use JavaScript redirects.

Are you confused? I certainly am!

So to be on the safe side, I suggest sticking with JavaScript redirects, until there is conclusive proof that search engines accept meta refresh tags.

9. Tiny Text

Many of the major search engines consider tiny text (i.e. font size 1) as spam. Some use of tiny text is fine. Search engines don't like web pages that use a lot of tiny text. The reason is because some webmasters have used it to fool search engines by "hiding" dozens of keywords in a web page.

10. Cloaking

Cloaking is the practice of serving search engine optimized pages to search engine spiders, while at the same time serving un-optimized pages to site visitors.

Cloaking is one of the most controversial strategies in search engine optimization. Major search engines publicly state that they consider all cloaking to be spam. However, many professional search engine optimizers have been using cloaking for years, with much success.

Until there is conclusive proof that search engines do indeed ban sites that use cloaking, I suggest you take care if you decide to use cloaking.

benefit-of-online-directory

What is a web directory? Everyday, we want folks, merchandise and services to assist meet the stress of our day-to-day lives. Part of it, we'll be calling folks to assist us offer with what we want. a number of this info is also showed offline through the White and telephone book.

But with the trendy technology we've these days, this info has reached the net through a web directory. This readily provides you immediate access to business websites that you simply wish to transact with. In short, you'll work on these websites 24/7. All you wish to try to to is key-in the right class and a list of on-line stores are shown before you.

Online directories are typically customized, safe and reliable to use. It works constant means as search engines whereby acceptable keywords are inputted. Here, you only have to be compelled to input the right class required to show the results. this might be an alternative choice for looking out info besides operating closely with distinguished search engines.

If you're a web site owner and need your name listed on these on-line directories, you wish to possess it registered. There ought to be complete and thorough info regarding your web site like its name, address, contact numbers, location, the merchandise and services that you simply supply and your skilled affiliations. you furthermore might have to be compelled to offer a URL which will build on-line guests direct to your website. this can be how to make trust and confidence with on-line guests who truly don't recognize why you're there.

benefit-of-online-directory

Why a web directory is helpful is as a result of they permit web site homeowners to publicize what they have to be compelled to supply and the way customers will get pleasure from it. Entries for promotions are countless that produces your website distinguished from the others. Also, this can be an alternate to understand where and the way your competitors stand within the business. during this means are you able to improve your craft to draw a lot of doable consumers from the net.