Friday 30 July 2010

Top 10 PPC Search Engines

Our list of what we consider to be the Top 10 Pay Per Click Search Engines based on volume and quality.

Google AdWords

Google AdWords provides just about everything you could want in pay per click search advertising. It's quick and easy to set up an account and you can have your ads up and running in about 5 minutes from sign-up.
Yahoo Search marketing
Yahoo! Search Marketing maintains a highly professional, well maintained site. It pioneered the pay-per-click search engine model in 1997,after seeing a need for a more focused search engine. After operating as GoTo.com the name was changed to Overture and in 2005 it was rebranded as Yahoo!Search Marketing.
MIVA
MIVA is a network of partner sites powering over 2 billion queries per month. When you open an account with MIVA your ad can appear across the MIVA network, which includes sites such as CNet.com, InfoSpace and WorldNews.MIVA's proprietary bid-for-position technology allows you to set the amount you wish to pay for each keyword.
7Search
7Search focuses on serving website owners of "low profit margin" categories of business that can not afford to pay over ten cents per visitor.7Search currently provides advertiser results for over 1.5 billion searches a month.
ABCSearch
ABCSearch has been around since 2001. According to ABCSearch it is the world's largest privately held meta search engine handling over 3 billion searches a month across its network of specialized engines and smaller search engines offering online advertisers an affordable way to diversify their PPC traffic efforts.
Microsoft adCenter
Microsoft adCenter is the new player in the big league when it comes to pay per click search marketing, but it's already making an impact.It offers a great range of features including the ability to target your ads to Live Search users who match your optimum target-market criteria.
Findology
Findology Interactive Media, Inc. was founded in May 2000 and is currently serving over 3 billion searches per month.Findology is currently offering PayPerClickSearchEngine.com visitors a $50 bonus in free clicks when they sign up using this link:
Marchex
Marchex's stated mission is to provide consumers with the most comprehensive and compelling local experiences on the Internet; to provide local businesses with the best products for acquiring customers; and through a shared commitment to each other and to its customers, to deliver consistent product innovation and shareholder value creation.
Searchfeed
Searchfeed.com provides online advertisers with a cost-effective, easily tracked method of generating sales leads.

An Efficient Structure for WordPress Permalinks

WordPress offers you plenty of options for choosing a permalink structure for your blog. For instance, you can chose to have dates, post IDs, categories or even the name of the author in the pemalinks (short for permanent link).
The URL structure that you see on this blog uses the following custom format:
/%category%/%postname%/%post_id%/

So if I am writing an article on WordPress Tips under the Blogging category, the URL of that post will look something like this:
http://abc.org/Blogging/WordPress-Tips/1234/
Here are some reasons why I chose such a permalink format:
#1. The URL structure is SEO-friendly and also looks clean in snippets that are displayed in search engine results pages.

#2. The structure doesn’t contain dates. I generally try to write “timeless” blog posts that should stay relevant for a longer period of time and hence skipped the date completely from the URL – the date is anyway displayed in blog articles and sometimes even in search snippets as in the above screenshot.

#3. Google News includes quite a few multi-author blogs in their index and one of their technical requirements says that all article URLs must contain a unique number. If in future, this blog grows and gets included into Google News, I won’t have to alter the permalink structure because there’s a unique number already in the URL – it’s called Post ID.

#4. Words in the URL are separated by hyphens and not underscores as suggested by Matt Cutts in one of the WordPress camps.
The Problem with this URL Structure
Now before you use a similar permalinks structure for your own blog, let me share a problem – this structure can make you site a little slow. That’s because WordPress will have to run some extra queries each time to figure out whether the URL matches a WordPress page or an individual post.
For performance reasons, it is not a good idea to start your permalink structure with the category, tag, author, or postname fields. The reason is that these are text fields, and using them at the beginning of your permalink structure it takes more time for WordPress to distinguish your Post URLs from Page URLs (which always use the text “page slug” as the URL), and to compensate, WordPress stores a lot of extra information in its database (so much that sites with lots of Pages have experienced difficulties).
They have raised a ticket for the above issue but it won’t be fixed until WordPress 3.0 so you are better off not using the structure that I am using.
What’s the Best Permalink Structure
If you are looking for performance, the best permalink structure would just have the /%post_id% in the URL. That’s however not very SEO-friendly so you may consider going for a structure like the one below (there’s no trailing slash)./%post_id%/%postname%
I know you can change the permalink structure anytime (Tools -> Permalinks) and WordPress will do a 301 redirect from the old URLs to the new ones but that might push your site out of Google’s index for some time so there’s a bit of risk involved.

Thursday 29 July 2010

SMO Best Practice

You have made all efforts but your site doesn’t show up in search engines. You might be offering best products at best prices but people are not able to get any benefit. Use SMO
Start and plan your social media optimization (SMO). Do you want your brand say or do effective business online? What types of mutual interaction do you want from your consumers? Is Facebook, Twitter or other social tool right for you? You may not have all of the answers at the same time, but a little research should help you to understand where is your audience and how to connect with them. Start by listening and seeing who is talking about your brand. Tips to Collect Social Data Who is your consumers. What is the Age Group of your consumers. Country of your consumers. Which Gender is buyer of your product. Area Urban or Rural. Economic Level etc... This is a snap shop of social media optimization technique, but i am telling you the fact its required research and analysis before social media option. Remember one (Product A) social media technique never apply or implemented for another one (Product B). Every product has required separate work. Thanks Lokesh Singh SEO Pune SEO Pune
Online Education

Saturday 17 July 2010

How To Install WordPress 3.0 – Step-By-Step Guide


WordPress is the most professional and the most customizable blogging platform. Installing WordPress will definitely help you create a great blog.
Many bloggers have questions about how to install WordPress on your own hosting server, how to setup etc. This is the complete step-by-step guide on how to setup domain name and hosting, setup MySQL and how to install WordPress 3.0 on your own server.
Get domain name and hosting
First step to is to buy your domain name and hosting through GoDaddy .
Setup your hosting account
Hosting plan use is “Economy” ($4.74 a month when buying a year)
Login to your GoDaddy account
Click on Hosting and chose My Hosting Account
Find your hosting plan and click on Setup Account
Select the checkbox and click Next
Chose username and password you would like to use for your FTP hosting access and click Next
Chose Select a domain from this account and find your domain name
Finish the setup by clicking Submit
Get your FTP Account Information
When your hosting has been setup you will get an email titled “Hosting Account Setup” from GoDaddy
Find your “FTP Account Information” in the email
Hosting/FTP User Name: your usernameWeb Site URL: your domain URLFTP Site URL: your FTP URLYour Web Site Visitor Statistics: Your stats URL
Create MySQL database
Login to your GoDaddy account
Click on Hosting and chose My Hosting Account
Find your domain name and click on Manage Account
In the upper menu click on Databases and chose MySQL
Click on Create Database
Write description, chose username and password
Click OK and wait until GoDaddy sets your MySQL
When the MySQL has been setup, click on the pencil to “Edit/view details” and save the following details:
MySQL Database Information Status:Setup Host Name: your host nameDatabase Name: database name you have chosenDatabase Version: 4.1Description: description you have chosenUser Name: username you have chosen
Downloading the files
To install WordPress, go to WordPress.org and download the latest version
WordPress 3.0 comes in a .zip file so unzip it
Now you have a WordPress folder
Find the wp-config-sample.php file and rename it to wp-config.php
Open wp-config.php in text editor (like NotePad++) and find this part:
// ** MySQL settings – You can get this info from your web host ** ///** The name of the database */define(‘DB_NAME’, ‘putyourdbnamehere‘);/** MySQL database username */define(‘DB_USER’, ‘usernamehere‘);/** MySQL database password */define(‘DB_PASSWORD’, ‘yourpasswordhere‘);/** MySQL hostname */define(‘DB_HOST’, ‘localhost‘);
Take your MySQL Database Information you have from GoDaddy and insert them in places where I have marked with bold:
Your MySQL Database Name should replace putyourdbnamehere
Your MySQL User Name should replace usernamehere
Your MySQL password should replace yourpasswordhere
Your MySQL Host Name should replace localhost
Now find following in your wp-config.php:
define(‘AUTH_KEY’, ‘put your unique phrase here’); define(‘SECURE_AUTH_KEY’, ‘put your unique phrase here’); define(‘LOGGED_IN_KEY’, ‘put your unique phrase here’); define(‘NONCE_KEY’, ‘put your unique phrase here’);
Visit secret key and copy details you get there and insert them instead of the above.
Save wp-config.php
Login to your web hosting
Get a FTP client (like FileZilla)
Open FTP client and login to your hosting account using your FTP account information
Place all the files from your WordPress folder onto your server
In this example I will place all files in root directory (http://www.yourdomain.com). The directory will look something like this when the files are uploaded:
Install WordPress by going to http://www.yourdomain.com/wp-admin/install.php
This is what you will see when you enter the address:
Fill in your Blog Title
Fill in Your E-mail
Make sure your Allow my blog to appear in search engines like Google and Technorati is checked
Click on Install WordPress
Next screen you see should say Success! and should give you your Username and Password.
Click on Log In.
Now you will see your blog’s Log In page. Make sure to bookmark that URL.
Fill in the Username and Password you have just received
Click on Log In.
Now you will see your Dashboard where all the optimization, customization, post writing, plugin installing, comment moderating takes place.
This means your blog has been setup and is live online. Check your http://www.domainname.com to see it. You will also get an email titled New Blog which includes your URL and your username / password. That was it, it is very simple to install WordPress. Enjoy your new blog!

Friday 16 July 2010

Google Knol Library

Knols are authoritative articles about specific topics, written by people who know about those subjects. Today, we're making Knol available to everyone.

The web contains vast amounts of information, but not everything worth knowing is on the web. An enormous amount of information resides in people's heads: millions of people know useful things and billions more could benefit from that knowledge. Knol will encourage these people to contribute their knowledge online and make it accessible to everyone.

The key principle behind Knol is authorship. Every knol will have an author (or group of authors) who put their name behind their content. It's their knol, their voice, their opinion. We expect that there will be multiple knols on the same subject, and we think that is good.

With Knol, we are introducing a new method for authors to work together that we call "moderated collaboration." With this feature, any reader can make suggested edits to a knol which the author may then choose to accept, reject, or modify before these contributions become visible to the public. This allows authors to accept suggestions from everyone in the world while remaining in control of their content. After all, their name is associated with it!

Knols include strong community tools which allow for many modes of interaction between readers and authors. People can submit comments, rate, or write a review of a knol. At the discretion of the author, a knol may include ads from our AdSense program. If an author chooses to include ads, Google will provide the author with a revenue share from the proceeds of those ad placements.

We are happy to announce an agreement with the New Yorker magazine which allows any author to add one cartoon per knol from the New Yorker's extensive cartoon repository. Cartoons are an effective (and fun) way to make your point, even on the most serious topics.

Everyone knows something. See what people are writing about, then tell the world what you know: knol.google.com

Navjot writes its first Knol on why not to over do SEO . check it out.

Saturday 10 July 2010

Social Media Marketing

Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.

Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. Here have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.

Profile Management
Training
Content Development/Copywriting
Blog Marketing
Social Media App Development
Multivariate Testing
Reporting/KPIs

Profile Management:
create and assist in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. develop a reputation on those sites as a valuable member of the community.

Content Development/Copywriting:A winning content strategy is extremely beneficial in a social media campaign. copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content that will help you do it right.

Blog Marketing:Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh contentthat can help you produce quality content on a regular basis that will attract visitors and links to your website.

Social Media App Development: Design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.

Multivariate Testing:Not every company can use every avenue of social media marketing. Discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.

Wednesday 7 July 2010

Google Dance Tool

The Google Dance Tool is provided as a tool to help the webmaster determine when the Google search engine is spidering the internet. This is extremely useful if you want to know when your site(s) will rank in Google.

The name Google Dance is a term used to describe the index update of the Google search engine. By using the Google Dance Tool below, you can easily determine if Google has started their monthly spidering of the internet. Type in a keyword you would like to search for and choose some of Google's data centers to perform the search query on. You will then see a page displaying the search results of all the Google data centers you have chosen. If any of the results between the different data centers contain discrepencies, then you know that Google has started to spider.

We have also written a nice little script that is FREE for you to use that has deamed itself useful. With the use of the Google Web API, it is now possible to perform search queries on the Google search engine to find information concerning a variety of information. These include how many sites link to yours site, search results on any particular keyword, your site's ranking in Google.

If you notice that there are any differences in results between the different Google data centers then Google is in the middle of spidering the internet. It's that simple

SEO Forecasting - Lokesh Singh

SEO Forecasting
Prediction: Online market trend and analysis shows one day comes when every website SERP (keyword/key-phrase search engine position) work like company's share & Search Engine work like National Stock Exchange, Bombay Stock Exchange, New York Stock Exchange.

Reason: More completion, most of the people are internet friendly, aware with modern technology, search engine becomes pocket dairy.

Solution: Expertise always work with top 10. Blog Directory

Friday 2 July 2010

How to do Mobile SEO?



Mobile SEO is different from desktop SEO and Mobile phones and not used like desktops. Content, navigations and user experience are different from desktops to mobiles. Here is a list of tips and best practice that can help you when you start with a mobile SEO,

(1) To start with you need to think that you are going to target mobile users and not
desktop users. Plan for it.
(2) As told mobile users are different and as well mobile search engines are different like Google Mobile, Medio and Jumptap.
(3) Get a dotMobi domain and build your mobile web site, for the best and effective SEO.
This has more value than 'yourdomain.com/mobile' or 'm.yourdomain.com'
(4) Ensure that you don't use flash, Ajax, frames and other presentations. Make it simple and clean. This will help to load faster that serves users and as well for the bots to find it easy.
(5) Use compliant markup language and mobile-friendly style sheets (CSS). This means WML
(or WAP 1.0) / xHTML. Make sure you go for W3C's MobileOK guidelines
http://www.w3.org/TR/mobileOK-basic10-tests/
(6) Make sure that your mobile site code is crawl-able by using proper headers and
robots.text file.
(7) Make use of the mobile predictive search key phrases that helps with your business and location. Optimize the mobile site based on the most preferred predictive search key
phrases.
(8) Study you mobile audience and competitors rather than desktop audience and
competitors. Optimize your mobile site content with those mobile search key phrases and categories that your mobile audience will be using.
(12) Make sure that you have good level of outbound links and the navigation is easy to for users and bots.
(13) Ensure you key content is placed in the top part of the page as the users and bots will find it easy.
(14) Build sitemap xml for you mobile site and submit to Google Webmaster tool under
mobile sitemap section.
(15) Submit your mobile site to mobile search engines and top directories like dmoz in order to know about you site and to build inlinks.

Aim to work on these tips and practices to proceed with good mobile SEO. Configure Google Analytics for you mobile site and see the difference in your business from your mobile audience.