Tuesday 12 February 2013

Google Webmasters Tool Removes ‘Not Selected’ Option



Google has confirmed the news of the exclusion of the “not selected” filter from Google Webmaster Tool’s Index Status report because it Google believes that this option was causing confusion than actually helping webmasters with their sites.

Earlier, the “not selected” would signify either:

  •  It redirects to another page
  •  It has a rel=”canonical” to another page
  •  Our algorithms have detected that its contents are substantially similar to another URL and picked the other URL to symbolize the content.

Thursday 7 February 2013

Will Google Crackdown On Shady Search Toolbars Hurt AVG & IAC

Google announced that it had new “software principles” designed to fight a common complaint with search toolbars: that consumers are uncertain how they got installed on their computers in the first place, that they don’t like the often ad-heavy search results they generate or that it’s hard to get them removed.

Despite this, a recent post by privacy advocate Ben Edelman accuses Google partner IAC of preying on unsuspecting users. Such behavior, if true, doesn’t seem to mesh with Google’s standards. (This isn’t the first time IAC has been accused of getting away with violating Google policies.) Meanwhile, a post on Seeking Alpha by hedge fund manager Eiad Asbah highlights issues with AVG. That post also suggested that a new crackdown would happen, and postulated that the Yahoo relationship was meant to protect AVG if problems arose with Google.

AVG recently signed search contracts with Google and Yahoo, and we are continuing to work closely with them as a strategic partner on numerous fronts. AVG wants to ensure that peoples’ online experiences are transparent and safe. While search makes up a portion of our business, we are first and foremost a security and privacy company and are very aligned with Google in their efforts to make the web a better and safer place.

Wednesday 6 February 2013

Video by Matt Cutts Why don’t you turn off the PageRank feature in the Google Toolbar

Google’s head of search spam, Matt Cutts, posted a video on YouTube named Why don’t you turn off the PageRank feature in the Google Toolbar?

Watch the video to get more details.

Analyze Valuable Facebook Reports



To do mastering in Facebook Ads, One has to go through Facebook Ads reporting systems and analysis.
Everyday plenty of users logon to Facebook, spend noteworthy amount of time on Facebook. Hence there is lots of possibility that user will click on ads. i.e. lots of ad impressions, impression numbers and very small click through rate for Facebook advertisers.

So we need to understand different types of Facebook reports to identify key data in a ocean of numbers, what type of ads each report is best used for, and Excel pivot table settings to create meaningful, beautiful reports quick. After exporting reports from Facebook, emphasize all of the raw data, then select Data in the menu bar to drop down, and then choose “Pivot Table” to open in a new tab. Pivot tables save advertisers time in reporting because to add new data as it populates simply copy and paste the new data in and refresh the table. Here are few important Facebook reports and its usage:-

LifeTime Stats Facebook Report:- Extract advertising performance stats report in webpage page format that can be downloaded in .csv extension.

Advertising Performance:- The advertising performance report is just that with typically data surrounding clicks, impressions, CPC, etc. Straight up, it’s what you need when reporting standard ad performance.

Responder Demographics:- Check out this report get information about who is clicking on your ads, what is their age group and geo location.

Actions by Impression Time:- To know about page like, post like, post sharing, comments on post, Use this report.

Secure Your Website from Google Panda



It seems Google is not in the mood to stop fire from his gun on spamming, irrelevant backlinks and duplicate content. Also there is a truth that few spammers now changing its strategy as per Google Panda firework. They now start doing spamming for their competitors website like backlinks spamming to make them suffer with Panda. Don’t know how valid it is and what will Google do against these kind of spammers.

Few in this post I am sharing few quick action items for your website to protect it from Google Panda:-

Ø  Avoid Duplicate Content – Almost all search engines now working on its algorithm to kick out duplicate content websites from its ranking. So the very first thing now to keep in mind is to avoid duplicate content. Use rel=”canonical” if you want to use same content on different pages or block pages via robots.txt. 

Ø  Choose preferred domain in webmaster tools to avoid any confusion for crawler.

Ø   Avoid low quality and low value content as the main objective of Google Panda is to provide users the pure and relevant content for its users. Delete any content that you think is of that kind.

Ø  Avoid spamming which is either in the form of poor quality backlinks, spammy profile links etc.

Best Time Frame for Social Marketing in India.


Social media plays a big role in Online Business & Branding. Today's Social Media projects an enormously huge field to connect and network at your fingertips. Information spreads across with different features on different platforms.
Data flows in and out within various domains.at different time zones across the globe. Prime Business areas cover the aspects of Online Marketing Campaigns, Faster, better and effective Communication.
Disadvantages of the super flow of data include potential legal consequences if people unintentionally or mistakenly express their views which turn out to be objectionable, illicit or offensive material to a certain group of people who are part of censor board representing the system designed and governed by them.
Consider Promotion and Engagement Guarenteed if you choose Social Media as a futuristic tool for SMO. And expect Super Success coming your way. Social media optimization (SMO) for sucess of business...
Try to use some suggested time for more...ROI...
Facebook
Best time to post 1pm to 4pm. Best Traffic Day is Wednesday. Suggestion : Min 5 post a day for more. Time based on your user... & Time interval 3 Hours...
Twitter
Best time to post 12pm to 2pm. Best Traffic Day is Monday. Suggestion : Min 10 post a day for more. Time based on your user... & Time interval 1 Hours...
LinkedIn
Best time to post 7pm to 10pm. Best Traffic Day is Friday to Sunday. Suggestion : Min 1 post a day for more.
Google+
Best time to post 9:30am to 11:30am. Best Traffic Day is Thursday & Friday. Suggestion : Min 4 post a day for more. Time interval 1 Hours...
Pinterest
Best time to post 2pm to 4pm. Best Traffic Day is Saturday & Sunday.
eMailers Shoot
Best time to post 11am to 3pm. Best Traffic Day is Wednesday. Suggestion : Text based & Small amount of images (Ignore some Problematic Scripts)
Try suggested time and see if you get improvement in social engagement by changing your post times. Please let me know by your comments.

Friday 25 January 2013

Google Zebra Update 2013



Since the strikes of Panda and Penguin, the World Wide Web has been with patience patiently waiting with baited respiration for the release of the next black and white beast.

There have been whisperings of skunks, orcas and magpies. But pandas and penguins aren't aggressive animals, and our sources from within Look for search engines have advised us it will come from an absolutely more sofa apples beast...

Looks Match doesn't he?

But What Will The Zebra Update Target?

Panda hit on-site elements. Penguin mainly focused on off-site issues. Zebra is going to town on community...

1: Too many retweets with keywords included around a website link.


2: Facebook or myspace up-dates with too many shares from people not in your industry.

3: Any Google+ shares as this will look junk (Google+ is a graveyard right, so any activity looks suspicious?!).

4: Having a Pinterest website - producers only use these for SEO benefits no?.

If you've been creating fantastic content which may be being allocated considerably by people on the web, some of which might not be weblog authors in your industry, then start looking over your throat. The Big G doesn't want anyone enjoying with their roles.

It's time the community web started cleaning itself up, The Zebra Update is coming...