What is SEO (On Page & Off Page SEO)

 

                           What is Search engine optimization?

 

SEO is the technique of improving a web site ranking in search engines. SEO thus helps you get traffic from search engines and other web site. If the website has more traffic then search engine will crawl it in very short times in comparison with other websites.

Types of seo :-

 1= On Page Seo (30%)

2= Off Page Seo (70%)

1:- On Page =    on page SEO is the process of optimizing the content of your website. This includes the text, images and links on your website. Anything uploaded to your site's domain is considered on page

·         Keyword search

·         Add Title Tag 

·         Add Meta Description Tags in all website page

·         Add keyword

·         Add favicon

·         Add web master tool all search engine (Google, yahoo, msn, alexia)

·         Add Robots.txt and Humans.txt

·         Add Meta tag in all images & add Title in all Hyperlink & Paragraph.

·         Add .htaccess file

·         Add xml sitemap

·         Page and all type of file compression status.

·         Setup analytics tools

 

Most important points in on page seo

1=   Make URL’s is seo friendly with help .htaccess file

2= Background repeat images should be of 1px. And used .GIF file in flash.

3= Title should be of 66 characters & Description should be of 150-155 characters in Google and 145-150 characters in yahoo.com

4=and keyword should be of 250 characters including spaces & maximum 20 keyword used in one web site …

5=used image and flash size 50kb & Page size should not be more than 25 kb

6= Use favicon make it with 16X16 px with .ico plugging

7= URL Length Less than 1000 is good and less than 100 is better.

8= Use 4 keywords in page title in between “|”, 7 words at most and maximum 66 characters in one Title.

2:- Off Page Seo: - Off page SEO or search engine optimization is doing things off site to improve your sites search engine rankings. The only thing you can do off site to increase your rankings is build up more links. More links will generally lead to better Google Page Rank and better search engine rankings.

Work in off page

·         Search engine submission

·         Directory submission

·         Social bookmarking submission

·         Article submission

·         Blog generation & blog commenting

·         Link wheel

·         Classified ads

·         Press release

·         Social Media Monitoring

Most important points in off page seo

1= to get better results: - Submit on 120 - 200 high pr do follow directories for one domain per day.

2= to get better back link results: - Submit on 30 bookmarking per day in one domain

 

 

Different Way of SEO:-

1:- White hat seo     2:- Black hat seo   3:- Gray hat seo

White Hat SEO :- Also known as natural search engine optimization or organic search engine optimization, ethical seo, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Back links network to improve a site's Position.

Black Hat SEO: - Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Grey hat seo: - Gray hat SEO refers to Search Engine Optimization strategies that fall in between Black Hat SEO and White Hat SEO. Gray hat SEO techniques can be legitimate in some cases and illegitimate in others. Such techniques include Doorway Pages, Gateway Pages, Cloaking and duplicate content. It is a soft form of Black hat seo or we can say that it is tricky part of seo.

Spring Cleaning out of Session

Announcement by Google
• Aardvark: Aardvark was a start-up we acquired in 2010. An experiment in a new kind of social search, it helped people answer each other’s questions. While Aardvark will be closing, we’ll continue to work on tools that enable people to connect and discover richer knowledge about the world.

• Desktop: In the last few years, there’s been a huge shift from local to cloud-based storage and computing, as well as the integration of search and gadget functionality into most modern operating systems. People now have instant access to their data, whether online or offline. As this was the goal of Google Desktop, the product will be discontinued on September 14, including all the associated APIs, services, plugins, gadgets and support.
• Fast Flip: Fast Flip was started to help pioneer news content browsing and reading experiences for the web and mobile devices. For the past two years, in collaboration with publishers, the Fast Flip experiment has fueled a new approach to faster, richer content display on the web. This approach will live on in our other display and delivery tools.
• Google Maps API for Flash: The Google Maps API for Flash was launched to provide ActionScript developers a way to integrate Google Maps into their applications. Although we’re deprecating the API, we’ll keep supporting existing Google Maps API Premier customers using the Google Maps API for Flash and we’ll focus our attention on the JavaScript Maps API v3 going forward.
• Google Pack: Due to the rapidly decreasing demand for downloadable software in favor of web apps, we will discontinue Google Pack today. People will still be able to access Google’s and our partners’ software quickly and easily through direct links on the Google Pack website.
• Google Web Security: Google Web Security came to Google as part of the Postini acquisition in 2007, and since then we've integrated much of the web security functionality directly into existing Google products, such as safe browsing in Chrome. Although we will discontinue new sales of Google Web Security, we’ll continue to support our existing customers.
• Image Labeler: We began Google Image Labeler as a fun game to help people explore and label the images on the web. Although it will be discontinued, a wide variety of online games from Google are still available.
• Notebook: Google Notebook enabled people to combine clipped URLs from the web and free-form notes into documents they could share and publish. We’ll be shutting down Google Notebook in the coming months, but we’ll automatically export all notebook data to Google Docs.
• Sidewiki: Over the past few years, we’ve seen extraordinary innovation in terms of making the web collaborative. So we’ve decided to discontinue Sidewiki and focus instead on our broader social initiatives. Sidewiki authors will be given more details about this closure in the weeks ahead, and they’ll have a number of months to download their content.
• Subscribed Links: Subscribed Links enabled developers to create specialized search results that were added to the normal Google search results on relevant queries for subscribed users. Although we'll be discontinuing Subscribed Links, developers will be able to access and download their data until September 15, at which point subscribed links will no longer appear in people's search results.
• Code Search, which was designed to help people search for open source code all over the web, will be shut down along with the Code Search API on January 15, 2012.
• In a few weeks we’ll shut down Google Buzz and the Buzz API, and focus instead on Google+. While people obviously won't be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout.
• Jaiku, a product we acquired in 2007 that let users send updates to friends, will shut down on January 15, 2012. We’ll be working to enable users to export their data from Jaiku.
• Several years ago, we gave people the ability to interact socially on iGoogle. With our new focus on Google+, we will remove iGoogle's social features on January 15, 2012. iGoogle itself, and non-social iGoogle applications, will stay as they are.
• The University Research Program for Google Search, which provides API access to our search results for a small number of approved academic researchers, will close on January 15, 2012.
• Google Bookmarks Lists—This is an experimental feature for sharing bookmarks and collaborating with friends, which we’re going to end on December 19, 2011. All bookmarks within Lists will be retained and labeled for easier identification, while the rest of Google Bookmarks will function as usual. As Lists was an English-only feature, non-English languages will be unaffected.
• Google Friend Connect—Friend Connect allows webmasters to add social features to their sites by embedding a few snippets of code. We're retiring the service for all non-Blogger sites on March 1, 2012. We encourage affected sites to create a Google+ page and place a Google+ badge on their site so they can bring their community of followers to Google+ and use new features like Circles and Hangouts to keep in touch.
• Google Gears—In March we said goodbye to the Gears browser extension for creating offline web applications and stopped supporting new browsers. On December 1, 2011, Gears-based Gmail and Calendar offline will stop working across all browsers, and later in December Gears will no longer be available for download. This is part of our effort to help incorporate offline capabilities into HTML5, and we’ve made a lot of progress. For example, you can access Gmail, Calendar and Docs offline in Chrome.
• Google Search Timeline—We’re removing this graph of historical results for a query. Users will be able to restrict any search to particular time periods using the refinement tools on the left-hand side of the search page. Additionally, users who wish to see graphs with historical trends for a web search can use google.com/trends or google.com/insights/search/ for data since 2004. For more historical data, the "ngram viewer" in Google Books offers similar information.
• Google Wave—We announced that we’d stopped development on Google Wave over a year ago. But as of January 31, 2012, Wave will become read-only and you won’t be able to create new ones. On April 30 we will turn it off completely. You’ll be able to continue exporting individual waves using the existing PDF export feature until the Google Wave service is turned off. If you’d like to continue using this technology, there are a number of open-source projects, including Apache Wave and Walkaround.
• Knol—We launched Knol in 2007 to help improve web content by enabling experts to collaborate on in-depth articles. In order to continue this work, we’ve been working with Solvitor and Crowd Favorite to create Annotum, an open-source scholarly authoring and publishing platform based on WordPress. Knol will work as usual until April 30, 2012, and you can download your knols to a file and/or migrate them to WordPress.com. From May 1 through October 1, 2012, knols will no longer be viewable, but can be downloaded and exported. After that time, Knol content will no longer be accessible.
• Renewable Energy Cheaper than Coal - This initiative was developed as an effort to drive down the cost of renewable energy, with an REpublished our results to help others in the field continue to advance the state of power tower technology, and we’ve closed our efforts. We will continue our work to generate cleaner, more efficient energy—including our on-campus efforts, procuring renewable energy for our data centers, making our data centers even more efficient and investing more than $850 million in renewable energy technologies.

Google Removes Author: Search From Google News

By Navjot Singh
navjot singh
You can no longer search for articles from specific authors in Google News.

As Barry Schwartz reported this morning on Search Engine Roundtable, using the author: firstname lastname command at Google News brings up no results now, and Google has disabled it on purpose. If you think it has something to do with the rel=author movement, it seems that you’re correct. Here’s what a Google employee named Erik explained in the Google News help forum:



The author: search operator is no longer available. For author-specific Google News content, I would recommend use of the Authorship capabilities in Google News, introduced last month. Integration with Google+ circles means easier following and engagement between authors and readers.




The main problem here, as Barry points out on SER, is that rel=author markup rarely seems to show inside of Google News search results.

Google Adds Author Stats To Webmaster Tools

By Navjot Singh

Google has introduced a new report in Google Webmaster Tools named “Author Stats.”

Author Stats shows you how often your content is showing up on the Google search results page. This will show up under Google Webmaster Tools in the “labs” section in Webmaster Tools. It shows the impressions and clicks of the stories found in Google and shows up when you associate your content with your Google Profile.


Here is a picture:


Google said if you have issues with it, you can email them at authorship-pilot@google.com.

Web page with {strong} elements with jQuery

selector with the jQuery html() and text() functions to
change the HTML code or text in all matching elements on a page. follow these steps to change the text in all the elements on a page:

“http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd”> some name Some text another name More text another name Even more text your name Last bit of text

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The following code shows two

elements, each with the same content inside:

your name goes here text here another name goes here More text here more name more text another name More text

select elements based on their parents or children, try these selectors:



first-child: Selects the first child element. The following code selects the first child of the first

and changes the text of the selected element:

$(‘div:first-child’).text(‘Change me.’);

last-child: Selects the last child element. The following code selects the last child of the second

and changes the text of the selected element:

$(‘div:last-child’).text(‘Change me.’);

child: Selects the child element of the parent element. This code changes the text of every element that is a child of a

element

$(‘div > strong’).text(‘Change me.’);

You can find the complete list of selectors at http://api.jquery.com/category/selectors/.


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Changing Text Content with jQuery

Two elements with their HTML code swapped.Sometimes you don’t want the actual HTML code in an element; you want
only the text. To do so, replace the html() function with the text() function.
In the preceding example, you swapped the HTML code. If you want to
swap only the text and not the HTML code, use this code:

“http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd”> This is the text in the STRONG element. This is the text in the P element.

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HTML Elements, Attributes, and Positions on jQuery

HTML Elements, Attributes, and Positions:
Following are some order selectors and examples of their use with elements

in the preceding code:


radio: Selects all elements with the type attribute set to radio. The
following code returns the value 1 in an alert box:

alert( $(‘:radio’).length);

checkbox: Selects all elements with type attribute set to radio. The following code sets the checked attribute to true for all check boxes:

$(‘:checkbox’).attr({checked:’true’});

[attribute]: Selects all elements with a specific attribute. The following

code displays the number of elements with a height attribute:

alert( $(‘img[height]’).length);

[attribute=value]: Selects all elements with a particular attribute set to a specific value. The following code displays the number of elements with a class attribute set to myclass:

alert( $(‘[class=myclass]’).length);

[attribute!=value]: Selects all elements with a particular attribute not set to a specific value. The following code displays the number of
elements with a class attribute that isn’t myclass. Elements with no class attribute are ignored:

alert( $(‘[class!=myclass]’).length);

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Html elements

A few of
most common HTML elements you should know:




and .

: Tells the Web browser that everything inside the tags should be considered a Web page. : Contains information that controls how the page is displayed. Elements responsible for JavaScript and CSS code and calls to other files are generally placed between these tags. : Contains the title of the Web page, displayed on the title bar at the top of the browser. : Holds all the content of the page. : Controls the appearance and behavior of elements on your Web page. : Makes JavaScript and other specified code available, either by calling a file or code placed between these tags. jQuery is included on the page with this tag. : Boldfaces any text within the tag. : Creates header text. : Creates a container of content. : Creates a paragraph. : Creates a hyperlink. : Displays an image. Note that this tag doesn’t have a matching end tag, so a slash character is used inside the tag to denote the end of the tag. : Creates a Web form that can send user-submitted information to another Web page or code that can process this information. : Creates a form element, such as a radio button, text input box, or a Submit button. Used as a child element inside . : Inserts a line break. No matching end tag is needed. : Creates a table, along with child tags

You can check MoreHTML elements is located at

www.w3.org/TR/REChtml40/index/elements.html.




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