Wednesday 25 August 2010

Latent Semantic Indexing for SEO


Latent Semantic Indexing aka LSI is a form of indexing that the search engines use.It is a technique of analyzing, listing or categorizing certain keywords or phrases in the contents of various websites in such a way that they have contextually and conceptually the same or related intent and meaning despite the different words used in them.

The explanation above may sound a little long winded, in short it means using different variations of your keywords. So for SEO you would use search engine optimisation – Search engines – Onsite – offsite – ranking factors and so on.

As you can see the keywords above are all related to SEO. In the past if you wanted to rank for the keyword SEO then you would use that very keyword a number of times on your website. The search engines have now evolved and this no longer works.

So using synonyms of your keywords is the way ahead and the way in which the major search engines such as Google advise us to layout our text.

In the same way a LSI structure of contents is required then so is a LSI structure of anchor text. SO instead of creating a number of backlinks pointing to your website with the keyword SEO for example, you would rather use variations of your keywords as in the example above.

Optimising your text and webpages in this LSI form and also using the LSI structure for your anchor text will ensure that you do not get pulled up from spam and it will also help you to rank for many more keywords.

To drive certain keywords up in the rankings then I would advise to build more backlinks with that keyword as the anchor text however, do not forget to vary your anchor text along the way. I would also suggest using your domain url as a backlink alone as if your website was to get pulled up for human review then it will not be striking that all of your backlinks are anchor text backlinks which can be a sign of spam.

Thursday 19 August 2010

Frequently Asked Questions

click to expand What keywords or phrases should i choose for my website ranking?



Pick up the best-performing keywords, just do not think about high volume keywords, think about the keyword which are going to give you more business e.g. if your selling Luxury Holidays to different destination of the worlds choose Luxury Holidays Destination Name whcih have low volume of traffic with high conversion rate. And if you try to target keywords like “holiday to destination name (Mauritius)”, you will have high volume but low conversion rate and hard to achieve high ranking as well



click to expand Do i have to check my ranking in search engines and how this can benefit me?


Always check your rankings in Search Engines because thats is the only place where you can see which SEO effort are working and then you can modified accordingly. If you know one of your website page is on second position in a Search Engine then you know your almost there you just have to see where you can improve this page to jump to number page number one in that particular search engine



click to expand Do i have to find out which website are ranking my websites?


yes,find out the website which are linking to you and why they are linking to you and which pages they are linking ( link: www.domain.com; link: domain.com) second one will give you more precise results



click to expand Can i Automate my linking process?


Well there are two thoughts on it, but every body is agree more link (quality) you have better they are for your website.

How SEO Link Love Value Differs?

As we all know links from sites are votes to search engines eyes but many do think all link love has same value. I saw few discussions on this and thought of having a note to make a clear thought on link love value discussions.

Link love differs from page block place to place. A link placement in content is different from links in blogroll, footer links area or link listings - say directories.

Content link love has the benefit of having related text around and it looks natural to search engines eyes. There are many article sites and blog authors who write content referring quality content pages that contain examples or O.P section. These reffered links has much value than the links submitted to directories or having links in the blogroll. So write fresh content and start getting natural links from authors and bloggers and move your page popularity much ahead.

Monday 16 August 2010

Top 18 Online Marketing Questions To Ask Yourself

(1) Do you know what type of links your SEO client sites require?

(2) Is your site Search Engine friendly? Did you do a test?

(3) You have Google Analytics and you find hard to understand?

(4) Google Webmaster tools are interesting. Do you find that easy enough?

(5) How many quality links you require to bring your site to top position?

(6) Are you seeing the actual Google page rank of your site in your tool bar?

(7) Do you have unique tags for all your pages?

(8) Is Alt attribute important for site promotion or it is only for browsers?

(9) What happens to your rank if you don't link domain to your logo?

(10) Do link juice get split if you have xyz.com and xyz.com/index.html?

(11) Do Google still like links from paid directories?

(12) Have your site SEO audit score reach 10/10?

(13) Are you sure about your site current keywords?

(14) Are your keywords getting enough related traffic?

(15) Do you get business from your site-optimized keywords?

(16) You get traffic but not business. Why?

(17) Will re-optimizing the existing keywords drops your current ranking?

(18) Do you site redesign drop your existing keyword position and rank?

* You can find answers by doing a Google search